Fiat 500 in Vietnam

It's a Fiat 500, and I must declare, it's a very good looking small  car. It doesn't seem to be trying too hard to look chic, like the Mini Cooper does.

According to the security guard / car model, this is being imported by Mekong Autos and will be sold here in 2009 for $40k USD, which is not too bad for this market.

Mekong Auto was one of the first passenger car assemblers here after the Doi Moi era - ten, fifteen years ago the only personal ride in town was their eponymous vehicle, the Mekong, which was sorta like a Jeep Cherokee replica.  I got a lift in once recently, and those Mekongs are rough and ancient, but still running!