Corporate Communications Problem?

So the Highlands rat story hit the local Vietnamese language media.  See this VNExpress web article.  The persons who bought that infected cake refused to be interviewed by the press, according to the story.  

This blog is not very popular, as it's really geared towards a small circle of family and friends back home.  But in the last few days there is a bunch of search engine traffic - the screenshot above is of the recent keyword search term.  Apparently a lot of people are looking for rats.

I wonder how much of this negative pr is caused by the slow response of the staff at the coffee shop.